High-Impact Sales Force Automation (eBook)

A Strategic Perspective

Glen Petersen (Autor)

eBook Download: EPUB

2023
296 Seiten
Taylor and Francis (Verlag)
978-1-000-89382-3 (ISBN)

Infos

What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "e;ultimate competitive weapon"e; can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. High-Impact Sales Force Automation is a hands-on guide to implementing the latest computer technology in sales and marketing departments. The author's unique background in both business and science provides a practical, yet in-depth perspective on sales force automation. And all with a sharp focus on the backbone of any business: the customer. This book is an excellent reference for corporate managers, sales professionals, organizational planners, marketing consultants and anyone interested in improving sales, customer service and quality control. Real-life business models and concrete examples make applying these concepts to any organization as simple as clicking on a mouse.

Produkt-Details

• Erscheint lt. Verlag: 1.9.2023
• Sprache: englisch
• Themenwelt: Informatik ► Weitere Themen ► Hardware
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• ISBN-10: 1-000-89382-0 / 1000893820
• ISBN-13: 978-1-000-89382-3 / 9781000893823