E-Commerce (eBook)

Concepts, Principles, and Application

Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen (Autoren)

eBook Download: PDF

2022 | 1. Auflage
VIII, 424 Seiten
Springer-Verlag
978-981-19-6438-1 (ISBN)

Infos

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases.

 

This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce.

 

This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.

Produkt-Details

• Erscheint lt. Verlag: 7.11.2022
• Reihe/Serie: Advanced Studies in E-Commerce
• Reihe/Serie: Advanced Studies in E-Commerce
• Zusatzinfo: VIII, 424 p. 187 illus., 158 illus. in color.
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Datenbanken
• Themenwelt: Informatik ► Office Programme ► Outlook
• Themenwelt: Mathematik / Informatik ► Mathematik ► Statistik
• Themenwelt: Wirtschaft ► Allgemeines / Lexika
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Application and Case Study of E-Commerce. • Architecture of E-Commerce • Background of E-Commerce • Basic Concepts of E-Commerce • Basic Models of E-Commerce • Basic Principle of E-Commerce
• ISBN-10: 981-19-6438-6 / 9811964386
• ISBN-13: 978-981-19-6438-1 / 9789811964381