Followers (eBook)

Become your own community manager and succeed on the web

Suzanne Borg (Autor)

eBook Download: EPUB

2015
40 Seiten
MB Cooltura (Verlag)
978-987-744-091-1 (ISBN)

Infos

Nowadays, the concept of following and being followed has gone beyond the social sphere. The Web is an excellent marketing tool, and embracing it provides new ways to promote products and services, frequently boosting sales. Social networks have become a great tool for the promotion of new ventures and major brands.

Autor

Journalist, community manager and blogger. Suzanne Borg collaborates in several major online and offline media. Her advice, extremely useful, is based on a vast and successful experience in the world of the blogosphere.

Inhalt

Introduction
A successful strategy on Facebook
Constant investment
Content calendar
Experiences rather than products
Using the right words
Contests and their rules
TWITTER: the power of words
Be relevant above all
Twitter as an ally of other social networks
Constant interaction
Debates and message exchange
The importance of hashtags
INSTAGRAM: A network for images
Quality first
Planning the content according to the day
A picture is worth more than a thousand words
Identifying with users
Creating a special hashtag
PINTEREST: an inspiring collection
First things first: boards
Navigation
A great shopping catalog
Getting the best out of it
The best option for e-commerce
YOUTUBE: the audiovisual revolution
First, draw up a marketing plan
Tell a story
Content schedule
Create a title that is descriptive, but viral
Look for allies

Produkt-Details

• Erscheint lt. Verlag: 10.7.2015
• Verlagsort: Miami
• Sprache: englisch
• Themenwelt: Informatik ► Software Entwicklung ► User Interfaces (HCI)
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Schlagworte: Blogger • Community Manager • Facebook • followers • Google • Hashtag • Instagram • Like • Mark Zuckerberg • Networks • New Media • Pinterest • Popular • Post • Selfie • Social network • Twitter • Viral • WikiLeaks • youtube
• ISBN-10: 987-744-091-1 / 9877440911
• ISBN-13: 978-987-744-091-1 / 9789877440911