Web Systems Design and Online Consumer Behavior

Buch | Hardcover

2004
Igi Publishing (Verlag)
978-1-59140-327-2 (ISBN)

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Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

Erscheint lt. Verlag	30.11.2004
Zusatzinfo	illustrations
Verlagsort	Hershey
Sprache	englisch
Gewicht	820 g
Themenwelt	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Mathematik / Informatik ► Informatik ► Web / Internet
	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-59140-327-8 / 1591403278
ISBN-13	978-1-59140-327-2 / 9781591403272
Zustand	Neuware