The Non-Designer's Type Book

Robin Williams (Autor)

Buch | Softcover

240 Seiten

1998
Addison Wesley (Verlag)
9780201353679 (ISBN)

Infos

Presenting the basics of typography, this is a collection of easy-to-follow tips, techniques, and principles. This book explains the logic behind the principles so you can understand what looks best and why. It is useful for courses in Typography, Desktop Publishing, and Graphics Applications.

---

This latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages.

Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters.

Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter.

Autor

Robin Williams is a fourth-generation Californian on both sides, born in Berkeley and raised in the Bay Area. She lived in Sonoma County for 15 years, then in 1993, she packed up her kids, the dog, and two cats and moved to New Mexico.

Inhalt

WHAT IS TYPOGRAPHY ANYWAY?

Introduction.
Review.
A BRIEF HISTORY OF TYPE.

 1. Centuries of Type.
Aldus Manutius.
READABILITY AND LEGIBILITY.

 2. The Art of Readability.
 3. The Art of Legibility.
PUNCTUATION.

 4. Quotation Marks and not Quotation Marks.
 5. Hang that Punctuation.
 6. Punctuation Style.
 7. When to Shift that Baseline.
EXPERT TYPE.

 8. Expert Sets.
 9. Small Caps.
10. Oldstyle Figures.
11. Ligatures.
12. Condensed and Extended Type.
13. Display Type.
SPACING.

14. Kerning.
15. Linespacing (leading).
16. Paragraph Spacing.
17. Alignment.
DETAILS.

18. Headlines and Subheads.
19. Pull Quotes.
20. Captions.
21. Emphasizing Type.
22. Line Breaks and Hyphenation.
SPECIAL EFFECTS.

23. Swash Characters.
24. Initial Caps.
25. Typographic Color.
26. Ornaments and Dingbats.
27. Pi and Picture Fonts.
28. Don't be a Wimp!
TYPOGRAPHIC CHOICES.

29. Evocative Typography.
30. Multiple Masters.
31. Choosing a Typeface.
32. Telltale Signs of Desktop Publishing.
33. Trends in Type, by John Tollett.
OTHER INFO.

Appendix A: Font and Product Vendors.
Appendix B: Typeface Samples.
Appendix C: Font Utilities.
Index.

Produkt-Details

• Erscheint lt. Verlag: 5.8.1998
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 178 x 272 mm
• Gewicht: 627 g
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Themenwelt: Informatik ► Grafik / Design ► Desktop Publishing / Typographie
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• ISBN-13: 9780201353679 / 9780201353679
• Zustand: Neuware