Cold Start Problem (eBook)

Using Network Effects to Scale Your Product

Andrew Chen (Autor)

eBook Download: EPUB

2021
400 Seiten
Random House (Verlag)
978-1-4735-7560-8 (ISBN)

Infos

'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes

Produkt-Details

• Erscheint lt. Verlag: 7.12.2021
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Netzwerke
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-4735-7560-5 / 1473575605
• ISBN-13: 978-1-4735-7560-8 / 9781473575608