Surveys That Work (eBook)

A Practical Guide for Designing and Running Better Surveys

Caroline Jarrett (Autor)

eBook Download: EPUB

2021
Rosenfeld Media (Verlag)
978-1-933820-83-5 (ISBN)

Infos

Surveys That Work explains a sevenstep process for designing, running, and reporting on a survey that gets accurate results. In a nononsense style with plenty of examples about realworld compromises, the book focuses on reducing the errors that make up Total Survey Errora key concept in survey methodology. If you are conducting a survey, this book is a musthave.

Produkt-Details

• Erscheint lt. Verlag: 17.8.2021
• Vorwort: Steve Krug
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Schlagworte: assertion/evidence format • closed questions • coding answers • comparative survey • Confidence interval • cost per response • coverage error • cross tabulation • curve of forgetting • descriptive statistics • Design research • direct question • Experience Design • exploratory survey • Fieldwork • Inferential statistics • Interaction Design • intrusive question • IxD • Likert Scale • Market Research • Measurement error • Mixed Methods • modeling survey • most crucial question • Net Promoter Score • non-response error • NPS • open questions • privacy • processing error • Qualitative research • quantitative research • questionnaire • question order • rating format • Rating scale • reproducibility • required question • Response rate • Sample Size • screening question • statistical significance • Survey Design • survey goal • Surveys • survey tools • Total Survey Error • UI • User Experience • User Interface Design • User Research • UX • ux research • Validity • weighting
• ISBN-10: 1-933820-83-7 / 1933820837
• ISBN-13: 978-1-933820-83-5 / 9781933820835