Turntables and Tropes

A Rhetoric of Remix

Scott Haden Church (Autor)

Buch | Softcover

271 Seiten

2022
Michigan State University Press (Verlag)
978-1-61186-408-3 (ISBN)

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The creative practice of remix is essential to contemporary culture, as the proliferation of song mashups, political remix videos, memes, and even streaming television shows like Stranger Things demonstrates. Yet remix is not an exclusively digital practice, nor is it even a new one, as there is evidence of remix in the speeches of classical Greek and Roman orators. Turntables and Tropes is the first book to address remix from a communicative perspective, examining its persuasive dimensions by locating its parallels with classical rhetoric. Through identifying, recontextualizing, mashing up, and applying rhetorical tropes to contemporary digital texts and practices, this groundbreaking book presents a new critical vocabulary that scholars and students can use to analyze remix. Building upon scholarship from classical thinkers such as Isocrates, Quintilian, Nāgārjuna, and Cicero and contemporary luminaries like Kenneth Burke, Richard Lanham, and Eduardo Navas, Scott Haden Church shows that an understanding of rhetoric offers innovative ways to make sense of remix culture.

SCOTT HADEN CHURCH teaches courses in media studies, communication theory, and popular culture at Brigham Young University, where he is an associate professor in the School of Communications. He has been awarded the Phyllis Japp Scholar award from the University of Nebraska–Lincoln and the Ruth S. Silver Research Fellowship in Mass Media Ethics from Brigham Young University.

Contents Acknowledgments Prologue Introduction Chapter 1. The Gutenberg Parenthesis: Remix throughout History Chapter 2. Isocrates and Kairos: Remix in Ancient Greece Chapter 3. Give Me a Beat: Girl Talk, Kenneth Burke, and Remix Aesthetics Chapter 4. Epaesthetic Rhetoric: Remix and Auto-Tune on YouTube Chapter 5. Projecting Voice in the Digital Age: Remix, Śūnyatā, and Prosōpopoeia Chapter 6. From Allegory to Anthology: Stranger Things and Nostalgia Conclusion Appendix. A New Dictionary of Pivotal Terms Notes Selected Bibliography Index

Erscheinungsdatum	06.09.2021
Zusatzinfo	1
Verlagsort	East Lansing, MI
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Kunst / Musik / Theater ► Kunstgeschichte / Kunststile
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Mathematik / Informatik ► Informatik ► Web / Internet
ISBN-10	1-61186-408-9 / 1611864089
ISBN-13	978-1-61186-408-3 / 9781611864083
Zustand	Neuware