How to Win at CRM

Strategy, Implementation, Management

Seth Kinnett (Autor)

Buch | Softcover

220 Seiten

2020
CRC Press (Verlag)
978-0-367-65788-8 (ISBN)

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

Seth Kinnett

There’s Something about CRM. Salesperson Resistance. Culture of Success. Understanding CRM Adoption. Business-IT Alignment. Positioning the Technology Division. Developing a CRM Governance Model. Partners, Vendors, and Hosted Solutions. The Business Analysis Function. The Customization Debate. Integration. Keeping the Mind in Mind. Understanding User Involvement. User Education. Big Data, Stewardship, and Analytics. Support. Understanding Extended and Post-Adoptive Use. Ongoing and Future Initiatives. Making CRM Successful.

Erscheinungsdatum	01.10.2020
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	349 g
Themenwelt	Mathematik / Informatik ► Informatik ► Software Entwicklung
	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-367-65788-0 / 0367657880
ISBN-13	978-0-367-65788-8 / 9780367657888
Zustand	Neuware