Optimum Type

Custom Typography Design and Application

Shaoqiang Wang (Autor)

Buch | Hardcover

240 Seiten

2020
Hoaki (Verlag)
978-84-17656-24-9 (ISBN)

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When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message, and make it stand out among the crowd. To create an optimum type, a designer must understand the brand’s philosophy, communicate with the client, empathise, and achieve a perfect solution with his professional skills.
This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives’ work processes and be inspired to design types that satisfy their clients and wow their viewers.

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and life. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.

Erscheinungsdatum	13.07.2020
Zusatzinfo	680 Illustrations
Verlagsort	Barcelona
Sprache	englisch
Maße	210 x 285 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Informatik ► Grafik / Design ► Desktop Publishing / Typographie
ISBN-10	84-17656-24-3 / 8417656243
ISBN-13	978-84-17656-24-9 / 9788417656249
Zustand	Neuware