The Next Frontier of Restaurant Management (eBook)

Harnessing Data to Improve Guest Service and Enhance the Employee Experience

Alex M. Susskind, Mark Maynard (Herausgeber)

eBook Download: EPUB

2019
258 Seiten
Cornell University Press (Verlag)
978-1-5017-3653-7 (ISBN)

Infos

"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level."
― (Richard Ghiselli, Purdue University)

The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management:
* Creating and preserving a healthy company culture
* Developing and upholding standards of service
* Successfully navigating guest complaints to promote loyalty
* Creating a desirable (and profitable) ambiance
* Harnessing technology to improve guest and employee experiences
* Mentoring employeesMaynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.

Autor

Alex M. Susskind is Professor of Food and Beverage Management and Associate Dean for Academic Affairs at the School of Hotel Administration, SC Johnson College of Business, Cornell University. Mark Maynard is a Director of Operations at Union Square Hospitality Group. He was General Manager at Union Square Cafe, cofounder of Blue Smoke and Jazz Standard restaurants, Managing Director of Union Square Events, and cofounder of Porchlight bar.

Produkt-Details

• Erscheint lt. Verlag: 15.6.2019
• Reihe/Serie: Cornell Hospitality Management: Best Practices
• Reihe/Serie: Cornell Hospitality Management: Best Practices
• Zusatzinfo: 33 charts
• Verlagsort: Ithaca
• Sprache: englisch
• Maße: 150 x 150 mm
• Themenwelt: Informatik ► Datenbanken ► Data Warehouse / Data Mining
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: book for culinary school • books for chefs • books for front of house staff • books for hospitality courses • books for hospitality management • Books for Management • books for opening a restaurant • books for restauranteurs • books for restaurant trainers • books for restaurateurs • books for service-focused businesses • books for service marketing • books for the restaurant industry • books for waiters • Business Management • Consumer Relations • customer experience restaurants • customer service fine dining • danny meyer restaurateurs • disney customer service • enhancing restaurant employee experience • Executive education • foodservice management • good hotel administration • good restaurant management • gordon ramsey restaurateur • GSX model • guest orientation • guest satisfaction and restaurant preformance • guy fieri restaurateurs • healthy company culture in kitchens • how thomas keller runs a restaurant • how to be a restaurateurs • how to become a restaurateurs • how to build customer loyalty at restaurants • how to improve restaurant service • how to manage a restaurant • how to run to a full-service restaurant • improved restaurant service • improving guest service in restaurants • is running restaurants hard • key managerial issues • Leadership • Management • modern restaurant management • opening a restaurant • payment technology at restaurants • perfecting customer service • restaurant design for customer service • restaurant entrepreneur • restauranteur • Restaurant Management • restaurant management,healthy company culture,desirable ambiance,promote loyalty,improve guest and employee experiences • restaurant trainers • restaurateur empires • running a professional kitchen • school of hotel administration • Services Marketing • successful restaurants • sucessful restaurateurs • the new restaurant manager • thomas keller restaurateur • union square hospitatliy group • unreasonable hospitality • wolfgang puck restaurateur
• ISBN-10: 1-5017-3653-1 / 1501736531
• ISBN-13: 978-1-5017-3653-7 / 9781501736537