Format for Graphic Designers

Gavin Ambrose, Paul Harris (Autoren)

Buch | Softcover

208 Seiten

2019 | 3rd edition
Bloomsbury Visual Arts (Verlag)
978-1-4742-9063-0 (ISBN)

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From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

Gavin Ambrose teaches at the University of Brighton, UK. Paul Harris is a freelance journalist and author based in Colombia, SA.

Introduction
1 Purpose and Narrative
Containment and Protection/Storytelling/Form follows Function/Industry View/Design Activity
2 Identity and Branding
Format as Branding/ Stocks/Color/Industry View/Design Activity
3 Shape and Form
Shape and Form/Series/Book as Sculpture/Industry View/ Design Activity
4 Printed Media
Book Formats/Imposition and Multiple Stocks/Scale/Throw-outs and Gatefolds/Magazines/Posters/Industry
View/Design Activity
5 Digital and Screen-based Media
Film and Moving Image/Websites/Tablets and Mobile Phones/Industry View/Design Activity
6 Construction
Different Types of Fold/Types of Binding/Print Finishing/Industry View/Design Activity
Glossary
Acknowledgements
Index

Erscheinungsdatum	20.09.2019
Zusatzinfo	200 colour illus
Verlagsort	London
Sprache	englisch
Maße	202 x 230 mm
Gewicht	680 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
ISBN-10	1-4742-9063-9 / 1474290639
ISBN-13	978-1-4742-9063-0 / 9781474290630
Zustand	Neuware