Analytics in a Business Context (eBook)

Practical guidance on establishing a fact-based culture

Michael O'Neil (Autor)

eBook Download: EPUB

2019
132 Seiten
InsightaaS.com (Verlag)
978-0-9938652-8-2 (ISBN)

Infos

Analytics in a Business Context - the first book issued by the Vision to Value (V2V) Professional Best Practice Community - guides readers through the essential steps in establishing a fact-based culture.The book leads off with an introduction by Information Builders senior executive Frank Vella, and crystallizes insights from more than 30 thought leaders into four chapters - Building the Analytics Business Case, Problem Solving: The Right Data for the Right Question, Monetizing Data and Establishing Analytics Within the Organization - that explore key issues in launching analytics within an organization and expanding the impact of data in corporate decision processes.The chapter structures reflect the V2V content co-creation process. Each starts with analysis of how and why the topic is important to establishing analytics in a business context, defining the connection between analytics and business benefit. The chapters then explore best practices in the topic area: a variety of expert opinions identify the ways that private and public-sector organizations have successfully navigated key issues and delivered compelling outcomes. Each chapter concludes with advice on the path forward, outlining steps, milestones and metrics that the reader can use to calibrate their own analytics initiatives.Analytics in a Business Context is an invaluable guide for both analytics practitioners who are seeking practical, real-world advice on how best to connect data with corporate environments, and for executives who understand that evidence-based business culture and practices are the way of the future, and who need a framework for establishing analytics disciplines within their organizations.

Inhalt

ContentsDedicationForeword:

Moving beyond the analytics crossroads
The value of being proactive
We are…where?
Survival – and success


Developing the Analytics Business Case


The rationale for investing in development of an analytics business case

Building the analytics business case: process drivers
Building the analytics business case: target outcomes
Building alignment in the analytics business case development process


Business objectives associated with developing the analytics business case

Internal: data management
Internal: outcome focused
‘The bridge’: connecting internal and external objectives
External: outcome focused
Summary


Best practices in developing the analytics business case
Metrics and milestones


Problem Solving: The Right Data for the Right Question


Identifying the challenge(s)
Challenge 1: the right question, or the right data?
Correcting for ‘wrong’ questions

Aligning questions with evidence limits


'The right data’: Quality and completeness

Two paths to clarity


Best practice advice

Final thoughts: applying metrics




Monetizing Data: Identifying and Capturing the ROI on Analytics


Identifying the sources of data value

Use of data to inform immediate/direct/tactical actions
Use of data to improve processes, control costs, and/or drive efficiency and productivity
Use of data to inform corporate/strategic decisions
Direct data monetization


Data monetization best practices

Data monetization: a process view


Metrics used to evaluate data monetization


Establishing Analytics Within the Organization


Factors in establishing demand for analytics within the organization

Culture
Process evolution
Demonstrable success
Information utility
Cautions/potential barriers to creating demand for analytics within an organization


The impetus for establishing analytics: top-down or department-out?

Top-down
Department-out
The best of both worlds?


Key inputs to the process of establishing analytics within the organization

Skills and training
Policies
Data quality
Relevance
Solution licensing


The evolution of analytics within the organization

Getting the ball rolling
Timing
Integrating analytics within broader corporate policy structures


The path forward

Cautions
Outlook


Contributing Experts

Contributors to this document
Contributors to V2V Meetups
Lead analyst


Founding member organizations

About Information Builders
About InsightaaS

Produkt-Details

• Erscheint lt. Verlag: 27.1.2019
• Reihe/Serie: From the Vision to Value Best Practice Community
• Co-Autor: The V2V Community
• Vorwort: Frank Vella
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Schlagworte: Analytics • building the analytics business case • evidence-based culture • fact-based culture • Information Builders • monetizing data • professional best practices
• ISBN-10: 0-9938652-8-3 / 0993865283
• ISBN-13: 978-0-9938652-8-2 / 9780993865282