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M: Information Systems - Paige Baltzan

M: Information Systems

(Autor)

Buch | Softcover
2019 | 5th edition
McGraw-Hill Education (Verlag)
978-1-260-56636-9 (ISBN)
CHF 104,70 inkl. MwSt
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Baltzan; M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start! Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course. 
Baltzan’s approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a student’s level, and applies them using a hands-on approach to reinforce the concepts learned. 
A derivative of the Baltzan; Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. 

Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age.  Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

Part 1 – Achieving Business Success
Part 2 - Exploring Business Intelligence 
Part 3 – Streamlining Business Operations
Part 4 – Building Innovation
Part 5 – Transforming Organizations 

Erscheinungsdatum
Verlagsort OH
Sprache englisch
Maße 226 x 274 mm
Gewicht 624 g
Themenwelt Mathematik / Informatik Informatik Theorie / Studium
ISBN-10 1-260-56636-6 / 1260566366
ISBN-13 978-1-260-56636-9 / 9781260566369
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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