Make It All About Me

Leveraging omnichannel and AI for marketing success

Rasmus Houlind, Colin Shearer (Autoren)

Buch | Softcover

456 Seiten

2019
LID Publishing (Verlag)
9781912555147 (ISBN)

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An interesting and insightful book - essential reading for all marketeers.

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

Rasmus Houlind is the Chief Strategy Officer at marketing automation company Agillic. He frequently talks on the topic of marketing automation and lives in Denmark.

Erscheinungsdatum	22.10.2018
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9781912555147 / 9781912555147
Zustand	Neuware