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Data Analytics for Marketing and CRM

Jie Cheng (Herausgeber)

Buch | Hardcover

232 Seiten

2021
Productivity Press (Verlag)
978-1-4987-6424-7 (ISBN)

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This book will highlight fifteen successful case studies of data analytics in Marketing and CRM applications. These case studies cover a broad array of consumer product and service industries. The book discusses many important business applications today, such as high-dimensional data integration for holistic consumer insight, cross-channel marketing, On-line to Off-line and Off-line to On-line data intelligence transfer, customer lifetime value, advanced predictive analytics, real-time application of consumer insight, data marketplace, and platform technology for scalable big data analytic solutions.

Big Data Analytic Solution Architecture for Customer Experience and Lifetime Value. Multi-Dimensional Data for Holistic and Dynamic Consumer Portrait. Multi-Level Advanced Analytics for Measurement, Insight, and Predictions. Multi-Channel Communications for Consumer Interactions and Recommendations. Multi-Objective Optimization for Maximizing ROMI and Customer Lifetime Value. Industry Case Studies: Insurance, Payment, Retain Banking, Investment, Automotive, Telecommunication, Technology, CPG/Retail, Travel and Entertainment, Media and Publishing.

Erscheint lt. Verlag	1.1.2021
Reihe/Serie	Data Analytics Applications
Verlagsort	Portland
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Mathematik / Informatik ► Informatik ► Datenbanken
	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-4987-6424-X / 149876424X
ISBN-13	978-1-4987-6424-7 / 9781498764247
Zustand	Neuware