Direct and Database Marketing
Targeting Interaction Control and Continuity
Seiten
2019
|
2nd Revised edition
Kogan Page Ltd (Verlag)
978-0-7494-3670-4 (ISBN)
Kogan Page Ltd (Verlag)
978-0-7494-3670-4 (ISBN)
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Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. His consultancy, TheCustomer.co.uk, provides digital marketing consultancy to leading companies, banks, professional and educational bodies and major direct marketing agencies. A member of the Institute of Direct Marketing, he regularly runs workshops and courses for the Institute. Will is also the author of The E-commerce Pocketbook (published by Management Pocketbooks). Will can be contacted at ask@thecustomer.co.uk or you can participate in an online discussion with him on the Web site that accompanies this book: www.TheDigitalMarketingBook.com.
| Erscheint lt. Verlag | 3.1.2019 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 142 x 234 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Datenbanken |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7494-3670-0 / 0749436700 |
| ISBN-13 | 978-0-7494-3670-4 / 9780749436704 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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