The Image of Bulgaria As A Tourist Destination

Methods For Image Identification And Strategies for Online Image Formation

Anton Tankovski (Autor)

Buch | Softcover

180 Seiten

2017
AV Akademikerverlag
978-620-2-20004-2 (ISBN)

Titel nicht im Sortiment

Artikel merken

The purpose of this research is to identify the tourist destination image of Bulgaria and the factors influencing its formation. The main interest is directed towards the role of the online information sources for the formation of the image of Bulgaria as a tourist destination. The results of the study not only help to outline the strengths and weaknesses of the formed destination image of Bulgaria, but also give an overview of the influence that online sources and personal factors have on the destination image development. The obtained results can be helpful not only for the development of marketing tourist strategies for Bulgaria, but can be applied to any type of product related to online destination image management.

Tankovski, Anton
I have a Bachelor Degree in Statistics and a Master Degree in Tourism. Both fields of theory I have combined and applied in this paperwork.

Erscheinungsdatum	23.09.2022
Sprache	englisch
Maße	150 x 220 mm
Gewicht	284 g
Themenwelt	Mathematik / Informatik ► Mathematik ► Analysis
Schlagworte	affective image • cognitive image • Destination Image • image of Bulgaria • motivations • online information sources • personal factors • stimulus fact
ISBN-10	620-2-20004-9 / 6202200049
ISBN-13	978-620-2-20004-2 / 9786202200042
Zustand	Neuware