Brand Addiction

Designing Identity for Fashion Stores

Wang Shaoqiang (Autor)

Buch | Hardcover

240 Seiten

2018
Flamant (Verlag)
978-84-17084-03-5 (ISBN)

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We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

Erscheinungsdatum	03.02.2018
Reihe/Serie	Flamant
Zusatzinfo	1 Illustrations, unspecified
Verlagsort	Barcelona
Sprache	englisch
Maße	217 x 293 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Mathematik / Informatik ► Informatik ► Grafik / Design
	Technik ► Architektur
ISBN-10	84-17084-03-7 / 8417084037
ISBN-13	978-84-17084-03-5 / 9788417084035
Zustand	Neuware