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Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Matthias Schu (Autor)

Buch | Hardcover

XVI, 136 Seiten

2017 | 1st ed. 2017
Springer Fachmedien Wiesbaden GmbH (Verlag)
9783658182144 (ISBN)

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Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.

"New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective." (Erfurter Hefte zum angewandten Marketing, (54), 2017)

“New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.” (Erfurter Hefte zum angewandten Marketing, (54), 2017)

Erscheinungsdatum	07.06.2017
Reihe/Serie	Handel und Internationales Marketing Retailing and International Marketing
Zusatzinfo	XVI, 136 p. 8 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	339 g
Themenwelt	Mathematik / Informatik ► Informatik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Business & Management • business and management • business applications • Business & Management • E-commerce: business aspects • e-commerce/e-business • Imitability • International business • Internationalization • Market selection • Multi Channel Retailing • Online Retailing • sales & marketing • Sales/Distribution • Sales & marketing • Speed
ISBN-13	9783658182144 / 9783658182144
Zustand	Neuware