Augmenting Alice

The Future of Identity, Experience and Reality

Galit Ariel (Autor)

Buch | Hardcover

256 Seiten

2017
BIS Publishers B.V. (Verlag)
978-90-6369-470-8 (ISBN)

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An introduction to AR, with a focus on the gaps between the functional aspects and behavioral / societal factors.

Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. It will most certainly become THE new platform and standard for content creation and experience generation. Its use will make it an essential resource, with a societal impact that can only be compared to the World Wide Web’s global influence. This book provides a ‘wide lens’ perspective of the potential, challenges and impact that the widespread implementation of Augmented Reality will bring.

The book introduces Augmented Reality’s core concepts and potential to newbies and experts alike. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology’s implementation – through social, commercial and behavioural lenses.

Galit Ariel is a creative and strategic thinker with international leadership experience in industrial design, retail and fashion, and education. Galit completed her education at world-leading universities within the creative arts. Her MA thesis focused on Augmented Reality. Galit’s keynote speech about Augmented Reality – at the conference South by Southwest (#SXSW17) – has brought attention to her work from across the globe.

Erscheinungsdatum	03.02.2018
Verlagsort	Amsterdam
Sprache	englisch
Maße	206 x 258 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Mathematik / Informatik ► Informatik
	Sozialwissenschaften ► Kommunikation / Medien
	Technik
ISBN-10	90-6369-470-9 / 9063694709
ISBN-13	978-90-6369-470-8 / 9789063694708
Zustand	Neuware