Profitable Podcasting
Amacom (Verlag)
978-0-8144-3828-2 (ISBN)
When nearly every business has a blog, it's tough to make yours stand out. But did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch.Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:* Choose the ideal format for the type of show you are producing* Get the best guests* Create intriguing interview questions* Record and edit like a pro* Maximize buzz for the launch* Secure generous sponsorship* Achieve top rankings fast* And more!Don't let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With this all-inclusive guide navigating you through every step, you will reach the payoff quickly and painlessly.
Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners
CONTENTS
Acknowledgments vii
Foreword by Don Yaeger ix
Introduction: How a Podcast Can Be Your Trojan Horse of Selling 1
Chapter 1: Overcome Your Biggest Obstacles to Success 13
Chapter 2: Take Your Vitals 23
Chapter 3: System Overview--Your Recipe for Success 35
Chapter 4: Grow Your Revenue 43
Chapter 5: Expand Your Platform 53
Chapter 6: Build Your Nation of True Fans 61
Chapter 7: Your Avatar, Dream 50, and My $2 Million Mistake 69
Chapter 8: Stage 1: Strategic Planning and Production Kickoff 77
Chapter 9: Stage 2: Guest Experience and Website Groundwork 89
Chapter 10: Stage 3: Audio Intros, Outros, and Design 111
Chapter 11: Stage 4: Social Media, Recording Software, and First Round of Guest Interviews 127
Chapter 12: Stage 5: Final Website Content and Show Notes 143
Chapter 13: Stage 6: Equipment, Software, and Editing Your Interviews 155
Chapter 14: Stage 7: Launch Strategy: How to Reach the Top of iTunes 167
Chapter 15: How to Be an Excellent Host 175
Chapter 16: How to Attract Sponsorships 181
Chapter 17: Getting It All Done: Recruit Rock Star Unpaid Interns 191
Epilogue: Don't Quit--Win the Oscar Instead 201
Appendix: Success Stories from Business Owners 209
Notes 247
Index 249
| Erscheinungsdatum | 30.01.2018 |
|---|---|
| Sprache | englisch |
| Maße | 190 x 236 mm |
| Gewicht | 471 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-8144-3828-8 / 0814438288 |
| ISBN-13 | 978-0-8144-3828-2 / 9780814438282 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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