Researching UX: Analytics

Luke Hay (Autor)

Buch | Softcover

178 Seiten

2017
SitePoint Pty Ltd (Verlag)
978-0-9943470-7-7 (ISBN)

Artikel merken

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Luke Hay is a UX Consultant with over 15 years industry experience in all forms of website management. He holds a Google Analytics individual qualification and has a user-centric analytical approach to design and development.

Erscheinungsdatum	31.01.2017
Verlagsort	Victoria
Sprache	englisch
Maße	177 x 233 mm
Gewicht	318 g
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
	Informatik ► Software Entwicklung ► User Interfaces (HCI)
	Informatik ► Web / Internet ► Web Design / Usability
ISBN-10	0-9943470-7-3 / 0994347073
ISBN-13	978-0-9943470-7-7 / 9780994347077
Zustand	Neuware