Business Analytics and Cyber Security Management in Organizations

Buch | Hardcover

332 Seiten

2016
Information Science Reference (Verlag)
978-1-5225-0902-8 (ISBN)

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Presents a collection of innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack.

Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Rajagopal, Monterrey Institute of Technology and Higher Education, Mexico. Ramesh Behl, International Management Institute, India.

Erscheinungsdatum	03.12.2016
Reihe/Serie	Advances in Business Information Systems and Analytics
Verlagsort	Hershey
Sprache	englisch
Maße	152 x 229 mm
Gewicht	1167 g
Themenwelt	Informatik ► Netzwerke ► Sicherheit / Firewall
ISBN-10	1-5225-0902-X / 152250902X
ISBN-13	978-1-5225-0902-8 / 9781522509028
Zustand	Neuware