Smart Things to Know About E-Business
Seiten
2002
Capstone Publishing Ltd (Verlag)
978-1-84112-169-7 (ISBN)
Capstone Publishing Ltd (Verlag)
978-1-84112-169-7 (ISBN)
Smart Things to Know About E--Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e--business as well as actual experiences and practical cutting edge tips from todaya s hottest gurus.
Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E-Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.
What is Smart?
Preface
E-Business -
The History of the Internet "So Far"
Think E-Business -
Think Change!
E-Business Technologies that Matter
Electronic Consumers -
Attracting. Predicting ang Engaging them
B2B -
Business-to-Business E-Business (It's Not Just About Consumers)
Building Your Own Strategy
Making It Happen -
Doing E-Business
Using Technology in the Enterprise -
How Executives can Change Their Organisations
Recommended Reading
Glossary
Index
| Reihe/Serie | Instant Knowledge |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 175 x 211 mm |
| Gewicht | 425 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-84112-169-X / 184112169X |
| ISBN-13 | 978-1-84112-169-7 / 9781841121697 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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