The Production Manual

Gavin Ambrose, Paul Harris (Autoren)

Buch | Softcover

208 Seiten

2016 | 2nd edition
Fairchild Books (Verlag)
978-1-4725-9131-9 (ISBN)

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From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.

Gavin Ambrose currently teaches at the University of Brighton, UK, and is a practicing designer and author. Paul Harris is a freelance writer whose work appears extensively in magazines and journals in the US and UK.

Introduction
1 Typography
measurements
type
type on-line
special characters
case study: Pentagram
2 Images
image types
file types
working with images
image manipulation
case study: Bob Aufuldish
3 Color
basic terminology
color management
color correction
creative color
color in print
color on screen
case study: Blok
4 Pre-press
resolution
scanning
creative techniques
artwork
imposition
proofing
case study: Clormann Design
5 Production
printing
print processes
on-press
paper
case study: NB Studio
6 Finishing
special techniques
laminates and varnishes
folding and trimming
binding
case study: Anagrama
Appendix
standard sizes
glossary
Index
Acknowledgements and credits
Index

Reihe/Serie	Required Reading Range
Zusatzinfo	200 colour illus
Verlagsort	London
Sprache	englisch
Maße	220 x 300 mm
Gewicht	952 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
ISBN-10	1-4725-9131-3 / 1472591313
ISBN-13	978-1-4725-9131-9 / 9781472591319
Zustand	Neuware