Business Communication: Developing Leaders for a Networked World
McGraw-Hill Education (Verlag)
978-1-259-25234-1 (ISBN)
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The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace.
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.
Part One: Introduction to Business CommunicationChapter 1: Establishing CredibilityPart Two: Principles of Interpersonal CommunicationChapter 2: Interpersonal Communication and Emotional IntelligenceChapter 3: Team Communication and Difficult ConversationsChapter 4: Communicating Across CulturesPart Three: Principles for Business MessagesChapter 5: Creating Effective Business MessagesChapter 6: Improving Readability with Style and DesignChapter 7: E-mail and Other Traditional Tools for Business CommunicationChapter 8: Social Media for Business CommunicationPart Four: Types of Business MessagesChapter 9: Routine Business MessagesChapter 10: Persuasive MessagesChapter 11: Bad-News MessagesPart Five: Reports and PresentationsChapter 12: Research and Business Proposals and Planning for Business ProposalsChapter 13: Completing Business Proposals and Business ReportsChapter 14: Planning PresentationsChapter 15: Delivering PresentationsChapter 16: Employment CommunicationAppendixes:Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and MemosBonus ChaptersAvailable only at www.mcgrawhill.com or in the e-Book within McGraw-Hill Connect® Business CommunicationBonus Chapter: Crisis Communication and Public Relations MessagesBonus Appendix: Creating Proposals and Business Plans
| Erscheint lt. Verlag | 16.3.2016 |
|---|---|
| Verlagsort | OH |
| Sprache | englisch |
| Maße | 216 x 272 mm |
| Gewicht | 1182 g |
| Themenwelt | Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-259-25234-5 / 1259252345 |
| ISBN-13 | 978-1-259-25234-1 / 9781259252341 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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