Art of Social Selling (eBook)

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Shannon Belew (Autor)

eBook Download: EPUB

2014 | 1. Auflage
272 Seiten
Amacom (Verlag)
978-0-8144-3333-1 (ISBN)

Infos

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.

Readers will learn how to:

Use content and conversations to build online relationships that transition to sales

Execute realistic sales strategies for each of the major social media platforms

Spot social media trends that may influence future buying behaviors

Sell online in B2B and B2C environments

Turn social shares (likes, favorites, +1s) into social sales

Set tangible goals

Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grows—The Art of Social Selling is essential reading for every sales professional.

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This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:Use content and conversations to build online relationships that transition to salesExecute realistic sales strategies for each of the major social media platformsSpot social media trends that may influence future buying behaviorsSell online in B2B and B2C environmentsTurn social shares (likes, favorites, +1s) into social salesSet tangible goalsUse online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

Produkt-Details

• Erscheint lt. Verlag: 13.1.2014
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-8144-3333-2 / 0814433332
• ISBN-13: 978-0-8144-3333-1 / 9780814433331