Blogging (eBook)

Jill Walker Rettberg (Autor)

eBook Download: PDF

2013 | 2. Auflage
John Wiley & Sons (Verlag)
978-0-7456-7884-9 (ISBN)

Infos

Thoroughly revised and updated, this new edition of Blogging provides an accessible study of a now everyday phenomenon and places it in a historical, theoretical and contemporary context. The second edition takes into account the most recent research and developments and provides current analyses of new tools for microblogging and visual blogging.

Jill Walker Rettberg discusses the ways blogs are integrated into today's mainstream social media ecology, where comments and links from Twitter and Facebook may be more important than the network between blogs that was significant five years ago, and questions the shift towards increased commercialization and corporate control of blogs. The new edition also analyses how smart phones with cameras and social media have led a shift towards more visual emphasis in blogs, with photographs and graphics increasingly foregrounded.

Authored by a scholar-blogger, this engaging book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks.

Jill Walker Rettberg is professor of digital culture at University of Bergen.

Inhalt

Title Page 5
Imprint 6
Contents 7
Acknowledgements 9
Introduction 11
1 What is a Blog? 15
2 From Bards to Blogs 46
3 Blogs, Communities and Networks 72
4 Citizen Journalists? 100
5 Blogs as Narratives 125
6 Blogging Brands 145
7 The Future of Blogging 179
References 186
Blogs Mentioned 196
Index 199

Rezensionen

"A landmark in social cyberspace studies - and much more than
that. It's about the way today's popular culture is
actually part of large-scale change in the way culture is produced.
Jill Walker Rettberg has written a deep and broad book about the
real meaning of blogging as evidence for and a driver of an epochal
cultural shift. She deftly uses her own experience as a renowned
blogger, examined through the expert eye of an experienced
communication researcher, to reveal the psychological, social,
political and historical meaning of the blogging phenomenon. She
brings media studies, ethnology, literary studies, marketing,
journalism and sociology together into a brilliant explanatory
framework."

Howard Rheingold, author of Smart Mobs

"Blogging has become an essential backbone of social media. Jill
Walker Rettberg's book brilliantly documents, analyses and
situates blogging, constructing an indispensable account of
blogging's history and future in light of social network
sites, mobile practices and other media-sharing platforms. This is
a key piece of scholarship for anyone trying to understand the
intersection of technology and society."

danah boyd, Microsoft Research New England, and the Berkman
Center for Internet and Society, Harvard University

"A solid, unbiased, and unfettered introduction to the social
aspects of blogging. Recommended."

Choice

Produkt-Details

• Erscheint lt. Verlag: 20.11.2013
• Reihe/Serie: Digital Media and Society
• Reihe/Serie: DMS - Digital Media and Society
• Reihe/Serie: DMS - Digital Media and Society
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Schlagworte: Age • Bards • Blog • Blogs • Brief • Communication & Media Studies • Communities • Conversations • Cultural • ecosystem • History • Introduction • Journalism • Journalismus • Kommunikation u. Medienforschung • Late • media • Modern • Network • Print • printed precedents • Public sphere • relationships • Social • Technology • Three • VII • Weblogs
• ISBN-10: 0-7456-7884-X / 074567884X
• ISBN-13: 978-0-7456-7884-9 / 9780745678849