E-Business for the Small Business

John G Fisher (Autor)

Buch | Softcover

176 Seiten

2001
Kogan Page Ltd (Verlag)
978-0-7494-3479-3 (ISBN)

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E-business is destined to become big business, even for small businesses. For perhaps the first time in commercial history, small businesses will be able to reap the benefits more quickly and more profitably than the multinationals because the size, complexity and distribution agreements of a company are secondary to flexibility and dealing direct. Don't miss out on these opportunities.

Whether you are a beginner or have already started to trade on the Internet, this book will take you through the steps necessary to build a successful and sustainable e-business. Practical and accessible, it deals with all the important issues such as:

finding the funds;

getting the right equipment;

setting up your Web site;

payment systems;

legal issues;

online marketing and advertising;

customer relationship management;

business-to-business opportunities;

developing your e-business plan.

With the inclusion of case studies, E-Business For The Small Business provides essential reading for anyone wanting to develop an online business, whether it is a purely online venture or support for an existing enterprise.

John G Fisher John G Fisher is a director of The Motivation Consultancy, which provides advice on all matters relating to performance improvement. He is the author of How to Run Successful Incentive Schemes, How to Run a Successful Conference, E-business for the Small Business and How to Beat Your Competitors, all published by Kogan Page.

Erscheint lt. Verlag	1.5.2001
Verlagsort	London
Sprache	englisch
Maße	153 x 234 mm
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-7494-3479-1 / 0749434791
ISBN-13	978-0-7494-3479-3 / 9780749434793
Zustand	Neuware