Electronic Commerce

Strategies and Models for Business-to-Business Trading

Paul Timmers (Autor)

Buch | Softcover

288 Seiten

2000
John Wiley & Sons Inc (Verlag)
978-0-471-49840-7 (ISBN)

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This work takes a systematic look at Internet marketing models to show how companies can organise their business and where their sources of revenue arise. Case studies highlight optimum routes to competitive advantage via the Internet.

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.

Foreword.

Preface.

About the Author.

Acknowledgements.

Introduction.

Key Features of Internet Electronic Commerce.

Business Models for Electronic Commerce.

Business-to-Business Electronic Commerce Cases.

Markets and Competition.

Marketing Strategies and Programmes.

Roadmap for Business-to-Business Electronic Commerce.

Bibliography.

Endnotes.

Subject Index.

Erscheint lt. Verlag	27.7.2000
Verlagsort	New York
Sprache	englisch
Maße	154 x 246 mm
Gewicht	425 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-471-49840-8 / 0471498408
ISBN-13	978-0-471-49840-7 / 9780471498407
Zustand	Neuware