Business the Yahoo Way
Capstone Publishing Ltd (Verlag)
978-1-84112-105-5 (ISBN)
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For millions of users Yahoo! is the internet - a true portal offering a branded network of media, commerce and communication. Business the Yahoo! Way spotlights the ten key business management principles that have guided the company to its success as the world's leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's internet-based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! - co-founders Jerry Yanf and David Filo - as well as on the management skills and business acumen of its top managers - chairman Tim Koogle and president Jeff Mallet.
Anthony Vlamis is a freelance writer and publishing consultant with over twenty five years of management and editorial experience in business and professional publishing. He is the author of Webster's New World Office Professional's Desk Book and Smart Leadership, an Executive Briefing published by the American Management Association. Bob Smith is a writer and journalist with over fourteen years experience in the publishing and news world. He was the first webmaster at American Management Association International in New York City. He also headed the association's human resources newsletter and developed several new products in electronic formats. A founder of McFadden Communications, Bob is responsible for web management, sales and marketing, and production. He has edited several business magazines.
Dedication and Acknowledgments. Introduction: Yahoo! We're Rich! Understand the Medium and its Message. People over Technology, Community over Computers. Build Local Communities in the Global Village. Give Users Plenty of Reasons for Repeat Visits. Partner with the Best. Buy What You Need. Brand It! Promote the Hell out of It. Create a Dynamic Corporate Culture. Stay Paranoid. Afterword. Index
| Erscheint lt. Verlag | 27.11.2000 |
|---|---|
| Reihe/Serie | Big Shots S. |
| Zusatzinfo | Ill. |
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 138 x 215 mm |
| Gewicht | 310 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 1-84112-105-3 / 1841121053 |
| ISBN-13 | 978-1-84112-105-5 / 9781841121055 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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