The Complete Guide to Business Analytics (Collection)
Addison Wesley
978-0-13-309125-0 (ISBN)
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3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision!
Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both "classic" techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions!
From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher
Thomas H. Davenport directs the Andersen Consulting Institute for Strategic Change, is Professor in the Management Information Systems Department at the Boston University Graduate School of Management, and is Distinguished Scholar in Residence at Babson College. He is a widely published author and acclaimed speaker on information and knowledge management, re-engineering, enterprise systems, and the use of information technology in business. He holds a Ph.D. from Harvard University in organizational behavior and has taught at the Harvard Business School, University of Chicago, and UT Austin's Graduate School of Business. The International Institute for Analytics (IIA) is the only research firm dedicated exclusively to defining the path to analytics excellence. It provides critical resources and an inspired view into how enterprises are meeting the demand and opportunities for analytical intelligence in everyday decisions. Babette E. Bensoussan is Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia-based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over 15 years, she has carried out 300 intelligence and strategic projects in many industries and markets. She founded and served as VP for the Society of Competitive Intelligence Professionals in Australia (SCIPAust), and was awarded her field's highest individual honor, SCIP's Meritorious Award. Craig S. Fleisher is Windsor Research Leadership Chair and Professor of Management (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. He was President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural Chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), and founding editor of the Journal of Competitive Intelligence and Management. He has authored eight books.
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
Foreword and Acknowledgments xii
About the Authors xiv
Introduction: The New World of Enterprise Analytics
Part I: Overview of Analytics and Their Value
Chapter 1 What Do We Talk About When We Talk About Analytics? 9
Chapter 2 The Return on Investments in Analytics 19
Part II: Application of Analytics
Chapter 3 Leveraging Proprietary Data for Analytical Advantage 37
Chapter 4 Analytics on Web Data: The Original Big Data 47
Chapter 5 The Analytics of Online Engagement 71
Chapter 6 The Path to "Next Best Offers" for Retail Customers 83
Part III: Technologies for Analytics
Chapter 7 Applying Analytics at Production Scale 97
Chapter 8 Predictive Analytics in the Cloud 111
Chapter 9 Analytical Technology and the Business User 123
Chapter 10 Linking Decisions and Analytics for Organizational Performance 135
Part IV: The Human Side of Analytics
Chapter 11 Organizing Analysts 157
Chapter 12 Engaging Analytical Talent 179
Chapter 13 Governance for Analytics 187
Chapter 14 Building a Global Analytical Capability 203
Part V: Case Studies in the Use of Analytics
Chapter 15 Partners HealthCare System 215
Chapter 16 Analytics in the HR Function at Sears Holding Corporation 233
Chapter 17 Commercial Analytics Culture and Relationships at Merck 241
Chapter 18 Descriptive Analytics for the Supply Chain at Bernard Chaus, Inc. 249
Index 255
Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions, 2nd Edition
Acknowledgments ix
About the Authors xi
Chapter 1 The Role of Analysis in Business Management 1
Chapter 2 The Analysis Process 13
Chapter 3 BCG Growth/Share Portfolio Matrix 23
Chapter 4 Competitor Analysis 45
Chapter 5 Driving Forces Analysis 63
Chapter 6 Financial Ratios and Statement Analysis 81
Chapter 7 Five Forces Industry Analysis 109
Chapter 8 Issue Analysis 127
Chapter 9 Product Life Cycle Analysis 147
Chapter 10 Scenario Analysis 167
Chapter 11 Macroenvironmental (STEEP/PEST) Analysis 187
Chapter 12 SWOT Analysis 199
Chapter 13 Value Chain Analysis 223
Chapter 14 Win/Loss Analysis 249
Index 263
Business and Competitive Analysis: Effective Application of New and Classic Methods
Preface xxix
1. Business and Competitive Analysis: Definition, Context, and Benefits 1
2. Performing the Analysis Process 19
3. Avoiding Analysis Pitfalls 39
4. Communicating Analysis Results 57
5. Applying the FAROUT method 77
6. Industry Analysis (The Nine Forces) 87
7. Competitive Positioning Analysis 103
8. Business Model Analysis 119
9. SERVO Analysis 139
10. Supply Chain Management (SCM) Analysis 155
11. Benchmarking Analysis 171
12. McKinsey 7S Analysis 191
13. Shadowing 205
14. Product Line Analysis 223
15. Win/Loss Analysis 241
16. Strategic Relationship Analysis 255
17. Corporate Reputation Analysis 275
18. Critical Success Factors Analysis 291
19. Country Risk Analysis 309
20. Driving Forces Analysis 329
21. Event and Timeline Analysis 343
22. Technology Forecasting 359
23. War Gaming 377
24. Indications and Warning Analysis 391
25. Historiographical Analysis 405
26. Interpretation of Statistical Analysis 417
27. Competitor Cash Flow Analysis 433
28. Analysis of Competing Hypothesis 451
29. Linchpin Analysis 463
Index 475
| Erscheint lt. Verlag | 14.10.2012 |
|---|---|
| Verlagsort | Boston |
| Sprache | englisch |
| Gewicht | 1 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Software Entwicklung |
| Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion | |
| Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie | |
| ISBN-10 | 0-13-309125-2 / 0133091252 |
| ISBN-13 | 978-0-13-309125-0 / 9780133091250 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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