Click Fraud - Analyse und Methode zur Identifzierung (eBook)

Otto Diesenbacher (Autor)

eBook Download: EPUB

2012 | 1. Auflage
114 Seiten
GRIN Verlag
978-3-656-14113-6 (ISBN)

Infos

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

Produkt-Details

• Erscheint lt. Verlag: 27.2.2012
• Verlagsort: München
• Sprache: deutsch
• Themenwelt: Informatik ► Netzwerke ► Sicherheit / Firewall
• Schlagworte: click_fraud • Click Fraud • Klickbetrug • onlinebetrug
• ISBN-10: 3-656-14113-4 / 3656141134
• ISBN-13: 978-3-656-14113-6 / 9783656141136