The Language of Graphic Design
Rockport Publishers Inc. (Verlag)
978-1-59253-825-6 (ISBN)
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For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
Richard Poulin is co-founder, design director, and a principal of Poulin + Morris Inc. (www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications, including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA. He is the author of Design School Type (Rockport Publishers, 2017) and Design School Layout (Rockport Publishers, 2018). He lives in New York City.
Introduction
1 Point
2 Line
3 Shape
4 Form
5 Light
6 Color
7 Texture
8 Scale
9 Movement
10 Space
11 Balance
12 Symmetry
13 Asymmetry
14 Tension
15 Closure
16 Expression
17 Abstraction
18 Tone
19 Contrast
20 Figure–Ground
21 Frame
22 Proportion
23 Image
24 Pattern
25 Typography
26 Grid
Glossary
Bibliography
Index
Contributors
About the Author
Dedication
Acknowledgments
Image Resources
Colophon
| Erscheint lt. Verlag | 15.10.2012 |
|---|---|
| Zusatzinfo | 400 color photos |
| Sprache | englisch |
| Maße | 210 x 260 mm |
| Gewicht | 1037 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| ISBN-10 | 1-59253-825-8 / 1592538258 |
| ISBN-13 | 978-1-59253-825-6 / 9781592538256 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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