Graphic Design Theory

Graphic Design in Context

Meredith Davis (Autor)

Buch | Softcover

256 Seiten

2019
Thames & Hudson Ltd (Verlag)
978-0-500-28980-8 (ISBN)

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This comprehensive introduction to the theory of graphic design examines communication models; visual representation as a system of signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural, and material contexts of contemporary design. Students learn how to apply theory in a modern graphic design practice: to evaluate existing design work critically, to enhance their own studio practice, and to embark on a successful career. The author draws on her many years' experience teaching graphic design students in order to explain complex theories with total clarity. This is the essential text for students of graphic design theory, but will also support courses in graphic design history and will be important reading for anyone investigating how context and audience shape design work.

Meredith Davis is Professor of Graphic Design and Director of Graduate Programs in Graphic Design at North Carolina State University, where she has taught since 1989. For ten years she was Chair of the Department of Graphic Design. She is a former director of the American Institute of Graphic Arts, the Graphic Design Education Association, and the American Center for Design. Through her research, teaching, and role as an adviser on college curricula, Davis has helped shape design education across the United States.

Erscheint lt. Verlag	1.12.2019
Zusatzinfo	Illustrations, color
Verlagsort	London
Sprache	englisch
Maße	213 x 272 mm
Gewicht	771 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
ISBN-10	0-500-28980-8 / 0500289808
ISBN-13	978-0-500-28980-8 / 9780500289808
Zustand	Neuware