The Complete Idiot's Guide to Crowdsourcing

Aliza Sherman (Autor)

Buch | Softcover

320 Seiten

2011
Alpha (Verlag)
978-1-61564-092-8 (ISBN)

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Using online tools and social-networking sites, you can call people from all walks of life into action to help you accomplish a goal. This helpful guide gives you everything you need to know to launch your own successful crowdsourcing campaigns.

Tap into the global talent pool. Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd- do" to achieve goals as diverse as designing new products to test- marketing services to fundraising. In this guide, she explains the theory and practice of crowdsourcing and actually shows readers how to use it. A practical, prescriptive guide for those who want to put the ideas in such books as "The Wisdom of Crowds" and "Here Comes Everybody" into action. Step-by-step instructions. Insightful anecdotes from the world of crowdsourcing."

Aliza Sherman is a web pioneer and social media innovator. She co-founded Conversify, an early social media marketing agency, and founded one of the first full-service Internet agencies in the 90s, Cybergrrl, Inc. Aliza provides forward-thinking commentary on social media and its impact on communications, marketing, and customer relations. She is an international speaker, and author of "The Everything Blogging Book, Streetwise Ecommerce," and "PowerTools for Women in Business."

Reihe/Serie	Complete Idiot's Guides (Lifestyle Paperback)
Zusatzinfo	Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	188 x 230 mm
Gewicht	499 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-61564-092-4 / 1615640924
ISBN-13	978-1-61564-092-8 / 9781615640928
Zustand	Neuware