Idea-ology
The Designer's Journey: Turning Ideas into Inspired Designs
Seiten
2010
Rockport Publishers Inc. (Verlag)
978-1-59253-597-2 (ISBN)
Rockport Publishers Inc. (Verlag)
978-1-59253-597-2 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
A bold and visual exploration of the creative process by Stanley Hainsworth, offering personal insights, case studies, and lessons from a lifetime of design leadership.
A striking and story-rich guide to the creative journey—told by the design visionary behind Starbucks.
Idea-ology: The Designer’s Journey is an inspiring and visually immersive look at creativity in action, seen through the career of one of design’s most distinctive voices. Stanley Hainsworth—former Global Creative Director for Starbucks—offers a rare behind-the-scenes tour of the projects, processes, and pivotal moments that shaped his path from small-town actor to global design leader.
Through personal stories, sketches, photographs, and brand case studies, Hainsworth explores the mindset and method behind successful creative work—from seeking inspiration to pitching ideas, building teams, crafting narratives, and continually evolving your practice.
Inside, you’ll find:
Candid career stories from Stanley’s time at global brands and his founding of the creative agency Tether
Actionable insights on developing creative confidence, navigating feedback, and leading with vision
Visual inspiration including original drawings, branding boards, and project breakdowns
Mentorship and motivation for students, freelancers, in-house creatives, and agency leaders alike
This book is both a personal journey and a professional roadmap, filled with humor, vulnerability, and creative provocation. Whether you’re just starting out or redefining your next chapter, Idea-ology will inspire you to think like a designer—and live like one too.
Bold, insightful, and deeply human, this is the creative playbook only Stanley Hainsworth could write.
A striking and story-rich guide to the creative journey—told by the design visionary behind Starbucks.
Idea-ology: The Designer’s Journey is an inspiring and visually immersive look at creativity in action, seen through the career of one of design’s most distinctive voices. Stanley Hainsworth—former Global Creative Director for Starbucks—offers a rare behind-the-scenes tour of the projects, processes, and pivotal moments that shaped his path from small-town actor to global design leader.
Through personal stories, sketches, photographs, and brand case studies, Hainsworth explores the mindset and method behind successful creative work—from seeking inspiration to pitching ideas, building teams, crafting narratives, and continually evolving your practice.
Inside, you’ll find:
Candid career stories from Stanley’s time at global brands and his founding of the creative agency Tether
Actionable insights on developing creative confidence, navigating feedback, and leading with vision
Visual inspiration including original drawings, branding boards, and project breakdowns
Mentorship and motivation for students, freelancers, in-house creatives, and agency leaders alike
This book is both a personal journey and a professional roadmap, filled with humor, vulnerability, and creative provocation. Whether you’re just starting out or redefining your next chapter, Idea-ology will inspire you to think like a designer—and live like one too.
Bold, insightful, and deeply human, this is the creative playbook only Stanley Hainsworth could write.
Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.
| Erscheint lt. Verlag | 1.4.2010 |
|---|---|
| Zusatzinfo | 300 |
| Sprache | englisch |
| Maße | 235 x 235 mm |
| Gewicht | 980 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| ISBN-10 | 1-59253-597-6 / 1592535976 |
| ISBN-13 | 978-1-59253-597-2 / 9781592535972 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Die Kreativmaschine. Next Edition
Buch | Softcover (2024)
Verlag Hermann Schmidt
CHF 55,95
Schritt für Schritt zu Vektorkunst, Illustration und Screendesign
Buch | Hardcover (2023)
Rheinwerk (Verlag)
CHF 55,85
