Out Of Nowhere

Geoff Hollister (Autor)

Buch | Softcover

328 Seiten

2008
Meyer & Meyer Sport (UK) Ltd (Verlag)
9781841262345 (ISBN)

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Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant.

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

Geoff Hollister worked for the Nike company for 33 years, before his retirement in 2001, where he not only designed a number of products but also became one of the company's most respected historians.

Verlagsort	Garsington
Sprache	englisch
Einbandart	Paperback
Themenwelt	Literatur ► Biografien / Erfahrungsberichte
	Sachbuch/Ratgeber ► Sport ► Allgemeines / Lexika
	Geisteswissenschaften ► Geschichte
	Technik
	Wirtschaft
ISBN-13	9781841262345 / 9781841262345
Zustand	Neuware