The Cluetrain Manifesto
The End of Business as Usual
2000
|
Unabridged edition
Simon & Schuster (Hersteller)
978-0-7435-0705-9 (ISBN)
Simon & Schuster (Hersteller)
978-0-7435-0705-9 (ISBN)
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Written by four of the liveliest voices on the Web, this stunning tapestry of anecdotes, object lessons, parodies, war stories and suggestions is aimed at showing what it will take to survive and prosper in the fast-forward world of the Internet. 5 CDs.
Allowing people to share knowledge with blinding speed, the Internet has rewritten the rules on the global market and the people who run it. As a direct result, businesses have transformed themselves into incredibly productive and innovative hyperlinks. As The Cluetrain Manifesto states, you have two choices: you can continue to lock yourself behind facile corporate words and happytalk brochures...or you can join the conversation.
Allowing people to share knowledge with blinding speed, the Internet has rewritten the rules on the global market and the people who run it. As a direct result, businesses have transformed themselves into incredibly productive and innovative hyperlinks. As The Cluetrain Manifesto states, you have two choices: you can continue to lock yourself behind facile corporate words and happytalk brochures...or you can join the conversation.
| Erscheint lt. Verlag | 2.7.2003 |
|---|---|
| Zusatzinfo | digital |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 121 x 152 mm |
| Gewicht | 295 g |
| Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
| ISBN-10 | 0-7435-0705-3 / 0743507053 |
| ISBN-13 | 978-0-7435-0705-9 / 9780743507059 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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