Global and Local Trends in Media Innovation and Entrepreneurship
Routledge (Verlag)
978-1-032-95833-0 (ISBN)
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The book offers readers a clear understanding of how emerging technologies—such as VR, AR, AI, the metaverse, and OTT platforms—are disrupting traditional media practices. Through real-world examples, case studies, and expert analysis, it bridges theory and practice to showcase how media innovation is driving new business models, reshaping audience engagement, and redefining global-local media dynamics.
A vital resource for media professionals, entrepreneurs, academics, and students, this book is designed for those seeking to navigate and leverage the evolving media landscape, whether for strategic insight, research, or innovation-driven practice.
Pallavi Mishra is an Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur. With over a decade of experience in academia and media, she specializes in media innovation, entrepreneurship, and immersive storytelling technologies. Manju Kaushik is a Professor at Amity Institute of Information Technology (AIIT), Deputy Director of the Amity Innovation Incubator Centre, and President of the Institution’s Innovation Council at Amity University Rajasthan.
1. Applications of AI Reshaping Media Industry: With Special Reference to Public Relations 2. Trends of Immersive Technology: Redefining Media and Entertainment 3. Emerging Hegemony of Over-the-top Business in India 4. The Future of Journalism with Metaverse: Exploring Potential Legal Issues and Policy Considerations 5. New Media and Technology 6. Open AI and Content Innovation 7. OTT Platforms: A Framework of Streaming Media 8. Social Networking Sites & Online Social Gaming 9. The Role of AI in Video Technologies 10. Intersectional Realities: LGBTQIA+ and Minorities in OTT Media. Index
| Erscheint lt. Verlag | 31.1.2026 |
|---|---|
| Reihe/Serie | Routledge Studies in Media and Cultural Industries |
| Zusatzinfo | 38 Tables, black and white; 7 Line drawings, black and white; 1 Halftones, black and white; 8 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Kunst / Musik / Theater |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-032-95833-2 / 1032958332 |
| ISBN-13 | 978-1-032-95833-0 / 9781032958330 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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