Beyond the Mulatta

Haunted Hybridity in Advertising

Lenore Todd (Autor)

Buch | Hardcover

252 Seiten

2025
Brill (Verlag)
9789004692015 (ISBN)

Artikel merken

Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.

Lenore Todd, Ph.D is a lecturer at Leiden University College in the Netherlands. This is her second monograph, the first being The Figure of the Other in 9/11 Literature: If You See Something, Say Something (2017).

Acknowledgments

List of Figures

Introduction

Meet the Monsters

1 Carefree

2 Stereotypes

3 Cuteness

4 Ugly Stereotypes

5 The Clone Collection

6 Modern Girls

7 Distorting Mirrors

8 The Right Kind of Gaze

9 Ghost in the Bottle

10 Re-apparitions of Care

11 Monstrous Work

12 Female Trouble

13 She Speaks!

1 Interrogating the Mulatta

Atlantic Currents

1 A French Family Romance

2 Bakerfixed

3 The Machine of the Mulatta

4 La Câpresse

5 Copper Skin

6 All the Advantages

7 The Red Race

8 The Average Color

9 Mammy vs Zombie

2 Câpresse Industriel

Part of the Family

1 Breakfast at the World’s Fair

2 The Triptych

3 Servants in a Bottle

4 Elodie en Not’ Pays

5 Fade to Black

3 Windward Gothic

The Woman in Madras

1 Taming the Sublime

2 Loitering Peasants

3 Zombies: Disorder in the Night

4 The Collection

5 Serviceable Companionship

4 Dancing with Zombies on Screen

I Walked between Roles

1 They Brought You to a Beautiful Place, Didn't They?

2 Passing and Swing Time

2 Vera Stark

5 Drained Pools and Cuddle Puddles

Millennial Disruption

1 A Smiley Brand

2 Battle of the Bodies

3 Color Play

4 Four Continents, Three Graces

5 Real Clean

6 Just Act Natural

Mortgage Hour

1 Naming, But Dodging

2 Flickering of the Future

3 Second Rate Empire Builders

4 The Natural

5 Poisonous Conduits of a New Picturesque

6 Thinx

7 The Clone Before

Sensational Girls

1 Colorblind

Conclusion

Slavish Imitation

Bibliography

Index

Erscheinungsdatum	14.05.2025
Reihe/Serie	Studia Imagologica ; 33
Verlagsort	Leiden
Sprache	englisch
Maße	155 x 235 mm
Gewicht	544 g
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Sozialwissenschaften ► Ethnologie
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie
ISBN-13	9789004692015 / 9789004692015
Zustand	Neuware