Perry's Department Store: A Product Development Simulation

Rosalie Jackson Regni, Karen M. Guthrie (Autoren)

Buch | Softcover

128 Seiten

2006
Fairchild Books (Verlag)
978-1-56367-377-1 (ISBN)

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Aims to simulate the product development experience of a buyer or product developer while explaining to students the principles, concepts, knowledge, and skills needed for success in a real world setting. This work includes also seeks to increase students' understanding of the product development process in a comprehensive way.

The purpose of this textbook is to simulate the product development experience of a buyer or product developer while exposing students to the principles, concepts, knowledge, and skills needed for success in a real world setting. Based on over 25 years of teaching fashion merchandising and 30 years of working in the fashion industry, the authors' bring a wealth of practical experience to students applying difficult concepts and theories. This work bridges this gap, and increases students' understanding of the product development process in a comprehensive and accessible way.

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

* Perry's Department Store's Trading Area * Data for Defining the Perry's Customer * Industry Research * Theme and/or Inspiration Board Presentations * Design and Concept Board Presentation * Specifications * Blank Work Sheets

Erscheint lt. Verlag	1.8.2006
Zusatzinfo	illustrations
Verlagsort	London
Sprache	englisch
Maße	216 x 279 mm
Gewicht	524 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Wirtschaft
ISBN-10	1-56367-377-0 / 1563673770
ISBN-13	978-1-56367-377-1 / 9781563673771
Zustand	Neuware