Crowdfunding for Filmmakers (eBook)

The Way to a Successful Film Campaign- 2nd Edition

John T Trigonis (Autor)

eBook Download: EPUB

2016 | 2. Auflage
239 Seiten
Michael Wiese Productions (Verlag)
978-1-61593-259-7 (ISBN)

Infos

Crowdfunding for Filmmakers offers practical information, tips, and tactics for launching a successful film campaign by detailing traditional models of fundraising, utilizing today’s technological and social innovations, and augmenting each step with an added personal touch. THis 2nd edition updates the latest techniques on Social Media to get your projects up and running asap.

Inhalt

Acknowledgments

Introduction: The What of Crowdfunding

Part One: Film Financing: A Brief History

Chapter One: The Traditional Hollywood Model of Film Financing

Chapter Two: The DIY Revolution

Chapter Three: Crowdfunding and Filmmaking: Yin Meets Its Yang

Part Two: Crowdfunding Basics

Chapter Four: Tao: Begin With the Basics of Fundraising

Chapter Five: Decide If Crowdfunding Is Right for Your Film Project

Chapter Six: Home In On Your Target Audience

Chapter Seven: Decide How Much Funding You Need

Chapter Eight: Build Your Team

Chapter Nine: Create (and Maintain) Your Campaign Strategy

Chapter Ten: Give Yourself Enough Time

Chapter Eleven: Choose Your Platform

Part Three: Campaign Personalization

Chapter Twelve: Te: Integrity Is the Tao to (Ka-)Ching!

Chapter Thirteen: Invitation Video: Make It About Your Project and Yourself

Chapter Fourteen: Incentives: Make Them About Your Project and Your Contributors

Chapter Fifteen: Interactions: Make Them Your Whole World (and Everyone Else’s, Too!)

Chapter Sixteen: The Elements of Style: Dressing Your Campaign to Impress

Chapter Seventeen: “Be Water, My Friend” — Transparency Is Clear and Cool

Chapter Eighteen: A Practical Guide to Crowdfunder Etiquette

Part Four: Community Engagement

Chapter Nineteen: Pu: Let Your Community Help Carve Your Uncarved Block

Chapter Twenty: The Golden Rule: “Don’t Solicit, Elicit”

Chapter Twenty-One: The Importance of Keeping Your Contributors Updated

Chapter Twenty-Two: Avoid “The Flood”

Chapter Twenty-Three: “I’ve Got No Money, But I Can Give __________!”

Chapter Twenty-Four: Don’t Panic! — Handling “The Lull” Between Contributions

Chapter Twenty-Five: The Fine Art of Consecutive Campaigning

Chapter Twenty-Six: Build Relationships, Not Transactions

Part Five: The Tao of Twitter, Facebook, and Social Networking

Chapter Twenty-Seven: Wei Wu Wei: “Doing Without (Over)Doing”

Chapter Twenty-Eight: Twitter Tips for Crowdfunders

Chapter Twenty-Nine: Facebook Pages, Events, and “Friend Fawning”

Chapter Thirty: Instagram for Crowdfunding Filmmakers

Chapter Thirty-One: Broadcasting, Virtual Reality, and Emerging Forms of Social Media

Chapter Thirty-Two: A Few Should-Nots of Social Media for Crowdfunding

Part Six: Advanced Crowdfunding

Chapter Thirty-Three: From Lao Tzu to Sun Tzu: Waging the War of Art

Chapter Thirty-Four: $100K–$1M+ Goals — How Do They Raise It?

Chapter Thirty-Five: When to Bring On a Campaign Manager

Chapter Thirty-Six: Fiscal Sponsorship, Matching Funds, and Equity: Added Incentives for Contributors

Chapter Thirty-Seven: Soft Launches, Prelaunch Campaigns, and Stretch Goals: Proven Strategies for Success

Part Seven: Crowd Studies

Trignosis #1: The [Smallest] Space Between Fans and Fundraising

Trignosis #2: At Home Away From Home: Tilt the Town

Trignosis #3: Synced Up With Details and Nostalgia

Trignosis #4: How Do You Direct [A Gary King Musical] — Build Your Brand

Trignosis #5: A “Celebrity Campaign” Miles Ahead of the Rest

Conclusion: The You of Crowdfunding

Additional Resources for Crowdfunding Filmmakers

Bibliography

Produkt-Details

• Erscheint lt. Verlag: 15.6.2016
• Vorwort: Indiegogo Slava Rubin
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Film / TV
• Themenwelt: Kunst / Musik / Theater ► Theater / Ballett
• ISBN-10: 1-61593-259-3 / 1615932593
• ISBN-13: 978-1-61593-259-7 / 9781615932597