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From Legacy Media to Going Viral - Robert H. Wicks, Shauna A. Morimoto, Jan LeBlanc Wicks

From Legacy Media to Going Viral

Generational Media Use and Citizen Engagement
Buch | Softcover
184 Seiten
2025
Routledge (Verlag)
9781032486741 (ISBN)
CHF 74,95 inkl. MwSt
From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups.

Drawing on interdisciplinary social science insights into social media and civic and political engagement, the book contextualizes the civic and political rise of the Millennials and Gen Z with comparative insights from Gen X and the Baby Boomers. With a focus on emergent patterns of American citizenship, the authors examine issues such as a decline in social trust, new and sustained patterns of civic and political engagement and the continuing importance of political consumerism. Looking beyond the impact of media on youth and issues of civic and political generational change, this book explores how the media accessible to each American generation contributes to that generation’s collective experience, thus solidifying their civic and political attitudes.

The book will be of interest to students and scholars concerned with civic and political engagement, political consumerism and media use, in the areas of media studies, advertising, communication, journalism, political science and sociology.

Robert H. Wicks is Professor in the Department of Communication at the University of Arkansas, Fayetteville. Shauna A. Morimoto is Professor of Sociology and Associate Dean, Fulbright College of Arts and Sciences at the University of Arkansas, Fayetteville. Jan LeBlanc Wicks is Professor in the School of Journalism and Strategic Media at the University of Arkansas, Fayetteville.

1. Introduction: Generational Media Use and Citizen Engagement

2. Meet the Generations and The Media They Use

3. What’s in a Name?

4. Generations, Attention, Media Content, Structure, and Selective Exposure

5. Cognitive, Civic and Political Engagement

6. Generational Views of Social and Interpersonal Trust

7. Political Consumerism through Boycotting and Buycotting

8. Partisan Differences: What Makes Each Generation Unique?

9. Conclusions

Erscheinungsdatum
Reihe/Serie Routledge Studies in Media, Communication, and Politics
Zusatzinfo 20 Tables, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 360 g
Themenwelt Kunst / Musik / Theater
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Politik / Verwaltung
ISBN-13 9781032486741 / 9781032486741
Zustand Neuware
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