Visual Design Fundamentals
Charles River Media
9781584502593 (ISBN)
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Providing the foundation and background artists and designers need to understand the art of 2D design, this text explores the classic elements of design (line, shape, form, value, colour and texture) and their relationship with balance, harmony, variety and other classic design principles. The theories presented are well-established ideas in all forms of 2D art and design, including drawing, painting, printmaking, graphics and general design. These principles may also be applied to interior design, architecture and industrial design. The various ideas covered are illustrated and taught through a variety of tutorials tht use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing programs such as Adobe Illustrator, Photoshop and Macromedia Freehand.
Part One The elements of design: line; shape; space; volume; value; colour; texture. Part Two The principles of design: unity - harmony, repetition, rhythm, continuity; variety - contrast, focal point, visual hierarchy; balance - symmetry, asymmetry, radial. Part Three The design process: applying the principles and elements of design. Part Four Application programs: paint programs; scanning; object-oriented programs; drawing tools. Part Five Line and shape modular project: designing asymmetrical shapes using the grid; distortion. Part Six Digital typography: digital type and design. Part Seven Type as shape project: figure/ground and typography. Part Eight Figure abstraction project: abstraction; closed form and open form; sequence and continuity; abstracting the figure. Part Nine Creating gradients and value. Part Ten Photograph/value project: design and photography. Part Eleven Text type and design: text type as value; shape and pattern; implied texture. Part Twelve Type collage project. Part Thirteen Colour theory: properties of colour; colour schemes. Part Fourteen Creating colour: colour and object-oriented programs; colour and paint programs. Part Fifteen Colour project. Part Sixteen - paint programs: working in layers; filters. Part Seventeen - texture and colour collage project. Part Eighteen Perspective and creating depth. Part Nineteen Perspective project.
| Zusatzinfo | Illustrations (some col.) |
|---|---|
| Verlagsort | Hingham |
| Sprache | englisch |
| Maße | 189 x 235 mm |
| Gewicht | 862 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Digitale Bildverarbeitung | |
| ISBN-13 | 9781584502593 / 9781584502593 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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