The Artification of Luxury Fashion Brands
Springer International Publishing (Verlag)
978-3-030-26120-7 (ISBN)
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Marta Massi is Assistant Professor of Marketing at Università Cattolica del Sacro Cuore, Italy. Her work has been published both in Italian and international journals such as Economia della Cultura, Journal of Consumer Affairs, and International Journal of Technology Management. Alex Turrini is Associate Professor at Bocconi University, Italy and Visiting Professor in Arts Management and Policy at SMU, USA. His research activities center on two main areas: public policies and management in the arts and cultural sector, and public sector leadership and change.
1. When Fashion Met Arts: The Artification of Fashion Brands.- 2. Brunello Cucinelli, a humanistic approach to fashion.- 3. Trussardi and the art of promoting art.- 4. Gucci: Branding art or art branding?.- 5. Christian Dior: The Art of Haute Couture.- 6. Balenciaga, the Master of Haute Couture.- 7. Conclusion.
| Erscheinungsdatum | 29.06.2020 |
|---|---|
| Reihe/Serie | Palgrave Studies in Practice: Global Fashion Brand Management |
| Vorwort | Jean-Noël Kapferer |
| Zusatzinfo | XVII, 166 p. 15 illus., 3 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Gewicht | 454 g |
| Themenwelt | Kunst / Musik / Theater ► Allgemeines / Lexika |
| Kunst / Musik / Theater ► Kunstgeschichte / Kunststile | |
| Technik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Articification • Artification • authenticity • brand legitimacy • collaboration between art and fashion • Fashion Brands • Institutional Theory |
| ISBN-10 | 3-030-26120-4 / 3030261204 |
| ISBN-13 | 978-3-030-26120-7 / 9783030261207 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
