Product Innovation in the Global Fashion Industry

Byoungho Jin, Elena Cedrola (Herausgeber)

Buch | Softcover

145 Seiten

2018 | 1st ed. 2018
Palgrave Pivot (Verlag)
978-1-349-70643-3 (ISBN)

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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels-materials, style and product development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy.

1. Product Innovation: Core to Continued Success
2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation
3. The Geox: The Shoe that Breathes
4. Nike: An Innovation Journey
5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy

Erscheinungsdatum	20.12.2018
Reihe/Serie	Palgrave Studies in Practice: Global Fashion Brand Management
Zusatzinfo	14 Illustrations, color; 5 Illustrations, black and white; XIX, 145 p. 19 illus., 14 illus. in color.
Verlagsort	Basingstoke
Sprache	englisch
Maße	148 x 210 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Brand Community • Competitive advantage • Consumer experience innovation • Design-driven innovation • Family Business • Fashion Industry • Geox • image semiotics • Innovation • Luxury brands • marketing innovation • Nike • Product Development • Repetto • Stone Island • Value Chains
ISBN-10	1-349-70643-4 / 1349706434
ISBN-13	978-1-349-70643-3 / 9781349706433
Zustand	Neuware