How to Set Up & Run a Fashion Label

Third Edition

Toby Meadows (Autor)

Buch | Softcover

224 Seiten

2019
Laurence King Publishing (Verlag)
978-1-78627-421-2 (ISBN)

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To run a successful fashion label you need to know about business as well as design. In this new edition of his bestselling book, Toby Meadows presents a no-nonsense guide to running your own business, from marketing and PR to manufacturing your collection and finding finance.

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories or footwear business.

Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

Toby Meadows is founder of TNM Consultancy, working with small to medium labels, high-street chains and designer retailers. Toby is a Director of womenswear label Belle & Bunty and Visiting Lecturer at the London College of Fashion. He is consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia) and Inkubaator (Estonia).

Erscheinungsdatum	20.05.2019
Verlagsort	London
Sprache	englisch
Maße	175 x 250 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-78627-421-3 / 1786274213
ISBN-13	978-1-78627-421-2 / 9781786274212
Zustand	Neuware