Hybrid Practices in Moving Image Design

Methods of Heritage and Digital Production in Motion Graphics

Iain MacDonald (Autor)

Buch | Softcover

X, 128 Seiten

2018 | Softcover reprint of the original 1st ed. 2016
Springer International Publishing (Verlag)
978-3-319-82337-9 (ISBN)

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This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods.
Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.

Iain Macdonald is Associate Professor, Subject Group Leader of Design, Photography and Advertising, and Programme Leader for MSc Creative Advertising at Edinburgh Napier University, UK. His creative industry experience spans over 25 years as an award winning television graphic designer at BBC Television, and as a film and commercials director.

Introduction.- PART ONE.HYBRID MOTION: past, present and future.- 1.Heritage and Digital.- 2.Skills and Educational Research.- 3.Hybrid futures in Art & Design Education.- 4.Political Economy: Conditions of Production.- PART TWO.NARRATIVES OF PRODUCTION.- 5.Graham McCallum, executive creative director of Kemistry.- 6.No Brain, directors and animators.- 7.Richard Stammers, Visual Effects Supervisor.- 8.Adam Valdez, Visual Effects Supervisor.- 9.Eric Dyer, moving image artist.- 10.Momoco, motion graphic designers.- Conclusion.

Erscheinungsdatum	05.03.2022
Zusatzinfo	X, 128 p. 20 illus., 19 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	148 x 210 mm
Gewicht	1906 g
Themenwelt	Kunst / Musik / Theater ► Kunstgeschichte / Kunststile
Themenwelt	Kunst / Musik / Theater ► Malerei / Plastik
Schlagworte	Animation • Branding • Contemporary Culture • design pedagogy • digital and heritage methods • Digital technology • Graphic Design • media production • Motion Graphics • movie titles • Moving image design • television and media studies • Visual Effects
ISBN-10	3-319-82337-X / 331982337X
ISBN-13	978-3-319-82337-9 / 9783319823379
Zustand	Neuware